I always looked forward to grocery shopping as a kid. As soon as we’d get to the store, I’d break away from my mom and … Read More
Indy’s Wooden Bear Brewing taps CODO Design for new website (now go visit it)
Wooden Bear Brewing Co. is Greenfield, Ind.’s first craft brewery. Founded in 2014, it's been steadily making a name for … Read More
Shaping your brewery’s brand voice: How to communicate your values with words
“Brand voice” is how you consistently communicate your values and personality through words, no matter the channel or … Read More
Using a matrix to brand and position your brewery
When you’re opening a brewery, you need to understand, very succinctly, how you’re different from every other brewery in … Read More
How to be the best damn branded brewery around
We travel all over the country helping craft breweries with branding, positioning and marketing. Aside from being a … Read More
Branding Fernson Brewing — a prairie road trip into positioning and storytelling
Define your brewery’s culture through branding
I remember about six years ago when a few breweries started to open up in my town. It was interesting to watch as each … Read More
Branding Big Lug Canteen: Rethinking the traditional brewpub experience
Branding or marketing? Which does your craft brewery need first?
Does your craft brewery need marketing or branding first? We hear this question every now and then from startup … Read More
How can you brand a brewery with no apparent differentiator?
We were talking to a brewery-in-planning recently and heard a question we’ve never heard before: “How do we brand … Read More