This piece was provided by CODO Design, a food and beverage branding firm. Join 5,500+ other beer industry pros who … Read More
How to Launch Your Rebrand: Craft Beer, Rebranded, Episode 14
In today’s Craft Beer, Rebranded video — the final video in this series — we’ll be discussing how to launch your … Read More
How to be the Greatest Client Ever: Craft Beer, Rebranded, Episode 13
In today’s Craft Beer, Rebranded video, we’ll be discussing your role in the branding process, including the all … Read More
How to hire a design firm for your craft beer rebrand
In today’s Craft Beer, Rebranded video, we’ll be discussing what you should expect through the proposal and contracting … Read More
Talking shop with Left Field Brewery: Toronto craft beer, baseball, basset hounds and more
This column was provided by CODO Design, a food and beverage branding firm, and authors of Craft Beer, Rebranded. This … Read More
Watch: How to find the perfect design firm to handle your rebrand
In today’s Craft Beer, Rebranded video, we’ll be discussing the differences between freelancers, small firms and big … Read More
Irrational decisions, helpful heuristics and the psychology of premium branding
This column was provided by CODO Design, a branding firm based in Indianapolis, Ind. They’ve worked with breweries … Read More
Organizing your internal project team: Craft Beer, Rebranded, episode 10
In today’s Craft Beer, Rebranded video, we’ll be discussing how to identify key stakeholders and build your executive … Read More
Setting goals for your rebrand: Craft Beer, Rebranded, Episode 9
In today’s Craft Beer, Rebranded video, we’ll be discussing how not all goals are created equal, why we like S.M.A.R.T. … Read More
How to define your brewery’s audience: Craft Beer, Rebranded, episode 8
In this Craft Beer, Rebranded video, we’ll be discussing how (and why) to define your brewery’s audience during your … Read More