A quality liquid is without a doubt the anchor of our industry. Take away good beer and we’re nothing. Next, engagement … Read More
The No List: 10 things customers should never hear or see at your brewery
At Secret Hopper, we aim to always stay positive and to look at things from the glass is half full perspective. We take … Read More
How your taproom customer engagement improves sales outside your walls
Never take for granted that your tasting room is the epicenter of your brand. Whether your staff is serving a first-time … Read More
Craft brewery customer service: The value of the 30 second conversation
Engagement is an essential factor in maximizing your guests’ experiences. Staff have a greater opportunity to build this … Read More
Casual or formal? Let’s talk about your brewery staff’s attire
When Sam Holloway at Crafting A Strategy first posed the question about the role taproom staff clothing plays in a … Read More
8 ways to build a motivated craft brewery staff
It can be tough to find quality workers, and once you do, it’s even tougher to find brewery staff as passionate as you … Read More
Craft brewery tasting room observations made by secret shoppers (round two)
In December 2018, we put out a list of unique observations made by our Secret Hoppers visiting breweries coast to coast. … Read More
Which days of the week have the highest tabs?
Owning a brewery is more than just an exchange of money for liquid in a glass. Owning a brewery is about building a … Read More
Do physical menus influence customer spending at your craft brewery?
Studying data from craft breweries is fascinating. Some statistics merely validate assumptions, whereas others often … Read More
13 ways to nudge craft beer past 13 percent of beer sales in the U.S.
According to the Brewers Association, in 2017, craft brewer sales accounted for 12.7 percent of the U.S. beer market by … Read More
