Mid-pandemic, I visited my local brewery and was served my beer in a glass. Why is this important? For most of the past … Read More
Is your taproom leaving money on the table?
45% of taproom staff are not asking guests if they would like another drink. Guests who are offered another drink … Read More
How taproom tabs, to-go beer sales have changed in the COVID era
One of my favorite statistics of all-time is that when staff doesn’t ask guests to make the added to go purchase, the … Read More
Craft Beer Consumer Habits in February 2021: Are on-site attitudes changing?
It has been two months since I last conducted a study on consumer habits. Since then, temperatures have dropped in most … Read More
Why you need to maximize engagement during a pandemic
Social distancing. Masks. Contact-free. These are all buzzwords defining the current taproom experience. Most states … Read More
Craft Beer Consumer Habits Poll for Winter 2020
The craft beer industry was in a tough spot throughout 2020. I could fill this opening with all the buzzwords of the … Read More
Holiday sales push: 10 outside-the-box craft beer merch items for winter
It’s the holiday season, and in the true spirit of 2020, it’s necessary to think outside the box about the merchandise … Read More
Brewery customer attitude survey: will visits drop when the temp drops?
Two-thirds of 2020 has been spent trying to survive a pandemic. We are still trying to figure out what works best, and … Read More
Five Takeaways from the Fall Craft Beer Professionals Virtual Conference
I couldn't be more thankful for the overpouring positivity and support from the Craft Beer Professionals Virtual … Read More
Brewery taproom, service observations – COVID-19 edition
The world has changed quite a bit since we’ve put out one of these (round 1, round 2). In prior editions, our lists … Read More
