Best Day Brewing is the latest brand vying to be the top non-alcoholic beer in the United States, and what better platform to make that statement than the Super Bowl. Select markets during the Big Game (Best Day is available in 32 states in 5,000+ retailers) got to see this creative Valentine’s Day ad campaign for Best Day beer and sober sex.
The ad features cans of Best Day getting it on with the tagline “Sober sex is…” followed by words like “romantic,” “intimate,” and “explosive” with stop motion imagery that legit feels like I shouldn’t be watching this.
Non-alcoholic beer marketing has been crushing it with creativity the last few years, but the Sober Sex pitch is my new favorite. The playful campaign taps into the growing sober movement with humor, challenging the idea that alcohol is a prerequisite for a good time—both in and out of the bedroom. It’s great! Let’s consummate this relationship by declaring this the Craft Beer Marketing Idea of The Week.*
Best Day Brewing at a glance
Best Day beer is first brewed to full strength, with the alcohol then removed through a process that maintains temperatures no higher than the fermentation temperature, thereby preserving the aromas and flavors of great-tasting beer. Best Day Brewing also donates at least 1% of its annual sales to 1% For The Planet-approved nonprofits.
* Rarely selected weekly
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