Venezuelan food and beverage company Empresas Polar is looking to make a bigger splash in the United States with a flagship beer that’s being brewed in U.S. The new Polar Premium Beer is being brewed at the Empresas Polar plant in Auburndale, Florida.
Empresas Polar is new to us, but they boast more than 83 years of experience and actually have more than 35 years in the U.S. through its Polar Pilsen brand. For Polar Premium, the company says they are sourcing North American ingredients, including Canadian malted barley and hops from Yakima Valley in Washington.
“We were born in Venezuela as a brewery in 1941, and brewing runs through our veins. It is a source of pride to add Polar Premium Beer to our global portfolio—a beer that has everything to win over American consumers, who, while familiar with a wide variety of beer styles, are always seeking quality and new experiences, like the robust and elegant flavor our beer delivers,” said María Alexandra Mendoza, marketing director for Empresas Polar’s International Business Division.
Polar Premium Beer
Polar Premium Beer achieves a perfect balance with 6% ABV and 24 bitterness units, offering a malty and herbal profile with fresh hop flower notes. With its bright golden color and dense white foam, Polar Premium Beer offers a new alternative in the competitive U.S. beer market.
Polar Premium Beer will be available in North Carolina, New York, Washington, D.C., Texas, and Florida initially. In South Florida, it can be found at supermarkets like Sedanos, Bravo, and Presidente, as well as in specialty liquor stores.
The official launch of Polar Premium Beer for media and special guests took place at the “Clash of Giants” sports event at LoanDepot Park in Miami, where over 70,000 baseball fans gathered. “Sports have always been part of Empresas Polar; it’s in our DNA. That’s why we felt it was ideal to launch Polar Premium Beer at this event, where beer and sports are enjoyed together,” Mendoza added.
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