Ground Signal’s new Chain/National Account product is aimed at winning national beer accounts

Ground Signal is a provider of data-driven insights for the beverage alcohol industry. The company recently announced the launch of its Chain/National Account product. This new solution is aimed at changing how beverage alcohol suppliers (like beer makers) go to market in the key sector of the on-oremise.

Ground Signal’s Chain/National Account product offers a unique advantage in a market where understanding consumer preferences is crucial for success. Existing solutions offer limited insights into consumer behavior. Their reach is often constrained by small sample sizes and a lack of granular data, especially within independent accounts. Ground Signal’s new product addresses these limitations head-on, providing comprehensive data and actionable insights.

A key differentiator of Ground Signal’s solution lies in its ability to not only provide insights but also to help brands leverage these insights to optimize their beer menu strategy. This data-driven approach translates into increased velocity once placements are secured. This maximizes the return on investment for both suppliers and their retail partners.

The features of Ground Signal Chain/National Account product

“Beverage alcohol suppliers can leverage our new Chain/National Account product to present a compelling, data-driven case for how their brands can boost sales for specific accounts. This innovative tool empowers brands to differentiate themselves in a competitive market. By strategically placing brands in suitable venues, both suppliers and establishments can increase sales through enhanced customer experiences,” said Melki Ko, CEO of Ground Signal.

The Chain/National Account Product offers a range of features designed to give beverage alcohol suppliers a competitive edge:

• Granular Insights: Access detailed data on consumer behavior, preferences, and purchasing patterns at both chain and independent accounts.
• Competitive Benchmarking: Understand how your portfolio of brands stack up against the competition, identifying opportunities to gain market share and drive growth.
• Data-Driven Storytelling: Craft compelling narratives that resonate with retailers, showcasing the value your brands bring to their bottom line.
• Cocktail Strategy Optimization: Leverage data to develop and refine cocktail menus that cater to consumer tastes and maximize sales potential.
• Actionable Recommendations: Receive clear, actionable recommendations based on data analysis, enabling you to make informed decisions that drive results.

Ground Signal’s Chain/National Account Product is poised to transform the way beverage alcohol suppliers approach chain and national accounts. By harnessing the power of data, suppliers can gain a deeper understanding of their target market. Then they can tailor their offerings to meet specific needs, and ultimately drive sales growth in an increasingly competitive landscape.

For more information about Ground Signal’s Chain/National Account Product and its suite of data-driven solutions, please visit www.groundsignal.ai.