Field & Stream, the iconic American outdoors brand, recently announced a partnership with Yuengling. Kicking off during Field & Stream Music Fest, Oct. 4-6, this collaboration unites two historic brands in a celebration of American tradition. The multi-faceted partnership extends from limited-edition product launches, unique experiences and a dynamic content hub to engage fans.
“We’re thrilled to partner with Field & Stream, a fellow iconic American brand that shares our commitment to tradition, quality, and conservation,” says Dick Yuengling, President of Yuengling Brewery. “As the Oldest Brewery in America, we’ve embraced celebrations for 195 years. Joining forces with Field & Stream brings that celebration into a place we have unofficially been for some time — the great outdoors.”
The Field & Stream Music Fest
Yuengling will serve as an official partner of the inaugural Field & Stream Music Fest. The event is scheduled for October 4-6 in Winnsboro, South Carolina. Earlier this year, Field & Stream announced new ownership under country music stars Eric Church and Morgan Wallen. Headlined by Church, the festival will combine music, outdoor adventure, and great beer. Guests can enjoy Yuengling’s brews at a branded double-decker bar named the Yuengling Watering Hole. Field & Stream 1871 Club members receive exclusive access to a special Yuengling tasting experience.
“This partnership celebrates the power of family, legacy and traditions. Just as Yuengling remains a family-owned business with multiple generations contributing to its success, Field & Stream’s heritage is tied to families. It has passed down traditions through skills and stories from one generation to the next. Together, we’re honored to continue this legacy, inspiring new generations to cherish stories made in the great outdoors and the values that bring us together,” says Doug McNamee, President of Field & Stream.
More Partnerships Planned
Following Field & Stream Music Fest, the partnership continues through 2025. A content hub will captivate outdoor enthusiasts with compelling stories, stunning outdoor footage, recipes, and expert tips from Yuengling and Field & Stream’s team of experts. This platform will showcase the best of the great outdoors, highlighting the shared values of both brands.
As the partnership between Field & Stream and Yuengling continues to unfold, outdoor enthusiasts and beer lovers can expect even more exciting developments on the horizon. The collaboration will expand into innovative extensions within the outdoor and beverage spaces. It will feature special releases, sweepstakes opportunities and a highly anticipated limited-edition beer pack collaboration. This is all set to debut in 2025. With a shared commitment to quality, tradition, and the great outdoors, the possibilities are endless.
To stay up-to-date on this exciting partnership, sign up for email updates at Yuengling.com. Be among the first to receive news, behind-the-scenes insights, beer release dates, and access to exclusive content.
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