In a blend of old-world charm and new-world innovation, Prost Brewing Co. is making waves in the craft beer scene with its German-inspired, Colorado-crafted brews. Following the recent unveiling of its new headquarters in Northglenn, the brewery has seen a surge in local growth, widespread acclaim for its beers, and a notable increase in distribution.
A modern take on traditional brewing
Early 2024 marked a significant milestone for Prost Brewing as they inaugurated its new brewery headquarters in Northglenn. This facility isn’t just a brewery; it’s a modern-day mecca for traditional German beer enthusiasts, equipped with a German-imported 50-barrel, six-vessel Kaspar Schulz brewing system and the finest ingredients sourced directly from German farms. This setup enables Prost to authentically replicate revered German-style beers. The addition of eight 200-barrel horizontal lagering tanks in June has poised the brewery for a substantial increase in production capacity, potentially doubling its output. The expansive 60,000-sq-ft campus doesn’t just brew beer; it invites beer lovers to experience it. With 10,000-sq-ft dedicated to a biergarten, visitors can sip on freshly brewed beers while enjoying German culinary delights.
Deepening local roots and expanding horizons
Prost Brewing is not just expanding physically but also deepening its connection with beer aficionados in Colorado and beyond. The brewery has reported a 10.3 percent growth in sales volume in the second quarter of the year alone, with a notable 30 percent increase in local distribution and a 27.5 percent rise in on-premise sales. Prost’s flagship Pilsner has seen a 25 percent increase in distribution, particularly in half-barrel placements, reflecting the brewery’s strengthening market presence.
Recognition on the world stage
Prost Brewing’s commitment to excellence was globally recognized when its Biergarten Lager clinched a Gold Medal at the World Beer Cup in April, in the International Light Lager category. This award is a testament to Prost’s mastery in crafting beers that are not only true to their roots but also outstanding in their execution.
Venturing into new markets
In its latest strategic move, Prost has begun distributing its beers in Utah, marking the brewery’s presence in seven states. This expansion is part of Prost’s broader strategy to introduce its high-quality, German-style beers to a wider audience, resonating particularly with those looking to enjoy traditional flavors in a modern craft beer landscape.
What’s next for Prost Brewing?
Looking ahead, Prost Brewing is poised for continued growth and innovation. The brewery plans to further enhance its Northglenn facilities and continue its expansion in both production and distribution. True to its roots and open to innovation, Prost Brewing remains dedicated to bringing top-quality, community-fostering German bier to the American market. Discover more about Prost Brewing Co. and its dedication to authentic German brewing at prostbrewing.com, and perhaps, find a little bit of Germany in Colorado.
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