With exactly one zillion breweries operating across America, distribution news is always a steady constant in the CBB mailbox. Every week, we get virtual piles of announcements on new alliances, upcoming state expansions and even reductions from breweries growing and shrinking their distribution footprints. Here is some of that wholesaler news. Enjoy!
Prost Brewing expands distro to Utah with General Distribution
Award-winning craft brewery Prost Brewing Co. is expanding distribution to Utah with General Distributing Co., marking a significant milestone in its mission to bring authentic German styles to “bier” lovers. Starting this summer, Utah residents will be able to enjoy Prost’s world-class German-inspired biers, including their highly acclaimed Prost Pilsner, which recently won a Silver medal at the 2023 Great American Beer Festival in the German-Style Pilsner category.
“Prost is bringing German craft bier perfection to the state of Utah,” says Prost President David Deline. “We’re on a mission to bring good bier to good people. In partnership with General Distributing, we’re proud to share our authentic biers and our passion for traditional German brewing in Utah.”
All of Prost’s biers are brewed authentically with sustainably sourced German-grown hops and malts that are hand-selected for quality. The expansion to Utah includes a selection of Prost’s most popular offerings and a new variety pack only available in Utah.
Prost Variety 12 Pack —Three Prost biers are available in a Utah-exclusive variety pack at retailers across the state and in 6-packs of cans at select liquor stores.
- Prost Pilsner (4.9% ABV): A crisp and refreshing German-style Pilsner, perfect for any occasion.
- Kolsch (4.8% ABV): A sublime balance of yeast, hops, and malt flavors.
- Hefeweizen (5% ABV): A complex balance of banana, clove, and spice.
6 Packs of Cans — Select liquor stores across Utah will also carry three German-inspired styles:
- Vienna Lager (5.4% ABV): A toasty and balanced bier, ideal for pairing with hearty meals.
- Dunkel (5.6% ABV): A rich and malty dark lager, showcasing the depth of German brewing tradition.
- Seasonal Bier Program: A rotating seasonal bier selection that is crafted to be perfect for any occasion, any time of year.
All Prost’s biers are brewed at its new 60,000-sq-ft brewery headquarters in Northglenn, Colorado. The expansive, state-of-the-art facility features the finest German brewing technology imported from Kaspar Schulz. Prost’s one-of-a-kind brewery design is rooted in sustainability and a commitment to brewing traditional German styles.
Prost Brewing Co. is a Colorado craft brewery focused on building community and honoring German brewing traditions. Prost’s award-winning biergarten-style biers are brewed authentically with sustainably sourced German-grown hops and malts that are hand-selected for quality. Brewed with state-of-the-art precision, Prost’s lineup of German inspired, Colorado crafted biers are clear, refined and approachable, yet layered with complexity. Find out more at prostbrewing.com.
StormBreaker Brewing is now available in southern Oregon via Day One Distribution
StormBreaker Brewing, the award-winning Portland, Oregon, brewpub, recently announced a new distribution partnership with Day One Distribution. This collaboration will expand the availability of StormBreaker’s acclaimed beers to consumers in Bend, Oregon, and across southern Oregon, complementing StormBreaker’s existing self-distribution efforts within Portland and its surrounding areas.
“We are thrilled to team with Day One Distribution to make StormBreaker beers available to more people throughout Oregon,” commented Rob Lutz, brewmaster and co-owner of StormBreaker Brewing. “This relationship allows us to extend our reach beyond the Portland area, making it easier for beer lovers in Bend and the southern region of Oregon to enjoy favorites like Cloud Ripper, Oregon IPA, Mississippi Red, and SB Lite.”
Founded in 2014 by Lutz and Dan Malech, StormBreaker Brewing has garnered a reputation for producing award-winning, innovative and high-quality beers throughout its 10 years in operation. The brewery also recently announced it added to its recognition and accomplishments by winning three gold medals and a silver at the North American Brewers Association (NABA) International Beer and Cider Awards. The partnership with Day One Distribution represents a strategic step in expanding StormBreaker’s footprint and making its diverse beer lineup more accessible statewide.
Consumers in Bend and southern Oregon can look forward to finding StormBreaker’s unique beers at local bars, restaurants, and retailers via Day One. The distributor’s expertise in the market and commitment to quality aligns perfectly with StormBreaker’s mission to deliver exceptional craft beer experiences.
Merican Light Beer launches in northern California
Merican Beverage Co. recently announced the launch of its flagship brand — Merican Light Beer. Just in time for summer, the brewery will embark on its mission to ensure that no mouth shall go unrefreshed. After extensive development and consumer testing, Merican Light Beer is perfected to capture the essence of what a great beer should be — crisp, classic and refreshing. Landing at 4.2% ABV this light beer is easy drinking and made from the finest premium ingredients.
Merican tastes just as good in California as it does in Texas — just as crisp in New York City as it is in Nashville, big city rooftops or small country honky tonks. An every-occasion beer, not out of place at a punk rock show or a rodeo. The refreshing taste of the American spirit, made for the dreamers, the hard workers, the adventurers, the everyday America and everyday Americans. It doesn’t matter who you are or where you’re from, we’ve saved a seat just for you. Merican, Made for All.
To celebrate its launch, Merican hosted an early release party for its hometown of Redding, California, at which it was welcomed with excitement as the newest face to the robust California beer scene. Merican Light Beer will be available at select retailers, bars, and restaurants across Northern, CA, and can be found in 12 oz cans and on draught. Please visit our website or follow us on social media for more information on where you can find our products near you. Merican has plans to expand statewide so be on the lookout!
Fair Isle Brewing is now shipping direct to consumers in Oregon
Fair Isle Brewing, a Seattle brewery specializing in exceptional lagers and saison beers, is now shipping direct to consumers in Oregon.
“We’re thrilled to be able to ship to our friends in Oregon,” said Andrew Pogue, owner of Fair Isle Brewing. “We’ve been in the Oregon market for some time now and very happy that customers can now have access to our entire collection of beers.”
Fair Isle Brewing uses 99% Pacific Northwest sourced ingredients and traditional fermentation techniques. Their thoughtful approach to crafting award-winning beers is a balance of time, technique, and carefully selected ingredients.
One of only a handful of breweries in the country to use wild, mixed-culture yeast, Fair Isle brews with a distinctive yeast that has been nurtured for over a decade. The result is light, balanced beers with the flavor and personality to stand alone and enhance any meal.
Embracing the variables of each season and inspired by the richness of the Pacific Northwest ecosystem, Fair Isle crafts beers that foster a deeper connection to local farms and the people who steward them.
Oregon residents can order beers, merchandise, and bundle boxes at fairislebrewing.com for flat shipping rate of just $15.
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