Brand refresh looksee: Schilling Cider’s Legends of Cider

We love a good craft beverage brand refresh. Not all rebranding efforts need to be wholesale company makeovers. Maybe you just take one beer brand, or a series, and give it a new look and focused direction, like this new look Schilling Hard Cider gave its Legends of Cider family. Let’s have a looksee.

Schilling has a deep passion for high-quality cider, and they know that when you get a good one, it’s legendary. The goal of this rebrand is to provide easy entry into the wonderful world of craft cider while highlighting the complex flavors cider offers, tailored for the everyday customer.

The Legends of Cider series spans the spectrum from dry to sweet, each infused with real fruit juices such as berries, lemons, limes, blood oranges, and, of course, fresh-pressed apples from the PNW. Let’s take a look!

Brand refresh: Legends of Cider

Schilling is known for putting their favorite characters on their cans, showcasing their incredibly vibrant, diverse team and community. With this refreshed series, preserving that signature Schilling quirk was important, but you’ll see a fun new twist.

The Legends of Cider line is designed to be session-able, with most flavors clocking in at 5.2% ABV, except for the Dryabolical at 6.6%. The ciders in this family are for those seeking an easy, enjoyable cider experience made with fresh ingredients that burst with flavor.

Citrus Maximus | Tickle your tastebuds with a vibrant mashup of tart limes, tangy tangerines, bright blood oranges, and zesty lemons all blended with our signature fresh-pressed PNW apples. A 5.2% citrus celebration.

Dryabolical | DryabolicalIcy fresh and diabolically dry, this beautifully balanced classic dry cider is crafted from our fresh-pressed PNW apple blend into this 6.6% legendary cider.

Local Legend | A classic semi-sweet cider that’s light and refreshing with a blend of fresh-pressed PNW apples and heirloom bittersharps. A 5.2% harmonious balance of both dry and sweet.

Moon Berries | Juicy blackberries and bright blueberries mingle with a hint of sweet french lavender and tangy PNW apples. A sparkling and crushable 5.2% fruited and semi-sweet cider.