The only thing trendier than non-alcoholic beer these days might be pickleball — and really, the two make a nice pair. The Association of Pickleball Players (APP) Tour thinks so too, recently teaming with the NA beer producers at Partake Brewing for a collaboration: Pickleball Pils.
Partake Brewing, a B Corp-certified company, is the official non-alcoholic beer for the 2024 Association of Pickleball Players (APP) Tour. Partake beer isn’t just non-alcoholic, it is super low calorie. Like the Pilsner, Partake’s new brew style recently launched in March, Pickleball Pils has only 25 calories, the fewest on the market, and is a golden brew bursting with crispy hop tang.
The brew’s popularity inspired the limited-edition can design developed in collaboration with the APP Tour to celebrate the fastest growing sport in America.
“I’ve always been a beer lover and so I set the bar extremely high, non-alcoholic beers included! Partake goes well beyond that with their amazing selection of great-tasting NA beers and I don’t have to compromise on my health and fitness. I can celebrate wins in a big way and get right back on the court without missing a beat.” stated Nick Slater, professional pickleball player and former pro tennis player.
The partnership is marked by the introduction of a novel community initiative known as the Partake Community Hero Award. At each 2024 APP Tour stop, this award will honor individuals who have made noteworthy personal contributions to their local pickleball communities.
Ted Fleming, the founder of Partake Brewing, stated, “Non-alcoholic options are becoming more popular as part of the ‘better for you’ lifestyle, indicating a move towards healthier living choices, including activities like pickleball. We are excited to champion, support, and create opportunities for those adopting this and our new partnership with the APP. Pickleball Pils is a prime example of how Partake brings this vision into reality.”
“We’re very pleased to have a wonderful partner in Partake to bring their passion and refreshing beverages into our pickleball community,” said Ryan McSpadden, APP chief revenue officer. “Now with the addition of Pickleball Pils, our world-class events just got even more delicious.”
Partake’s lineup includes IPA, Pale Ale, Hazy IPA, Blonde, and Peach Gose, all ranging between 10-30 calories. Consumers consistently seek out Partake for its exceptional taste, unmatched calorie count, and use of all-natural ingredients.
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