Pronghorn, a standalone company committed to diversifying any industry for underrepresented groups, is now collaborating with Women of the Vine & Spirits (WOTVS) and Diverse Powered Brands (DPB) – two companies dedicated to pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era.
The strategic collaboration between all three companies fuses each company’s unique business approaches to equity, opportunity and accessibility to create new, innovative ways to affect change in the industry. The combined B2B resources from WOTVS and DPB with Pronghorn’s B2C capabilities forges a unique 360 approach that more holistically tackles diversity in the spirits category.
In commemoration of this collaboration, Pronghorn is providing annual WOTVS Corporate Memberships to nine women-led spirits brands and sponsoring annual subscriptions for its entire portfolio of 23 brands in the Diverse Powered Brands B2B platform.
Pronghorn is contributing to WOTVS’ resources with an all-new WOTVS Live Chat series featuring Black women owners and leaders from Pronghorn’s portfolio of spirits brands. The WOTVS Live Chat series will begin in May and run through the rest of the year.
Featured speakers include:
- Abisola Whiskey’s Abisola Abidemi,
- Red Hazel Whiskey’s TK Burtin,
- Anteel Tequila’s Nayana Ferguson, and
- Ego Tequila’s Rikki Kelly.
Over a third of Pronghorn’s portfolio is led by women, and the company seeks to ensure it maintains this balance in leadership. The debut underscores Pronghorn’s commitment to their own women founders and all female-founded brands to come.
“We couldn’t be more proud to partner with Women of the Vine & Spirits and Diverse Powered Brands during such a monumental time of amplifying the voices of our Black and Women founded and led brands,” said Erin J. Hall, Co-Founder of Pronghorn. “Combining forces with those who are inspired to create change in the spirits industry will garner an even stronger support system for those who have already faced systemic inequities.”
“We continue to be inspired by the achievements and impact that Pronghorn has had on the industry,” said Deborah Brenner, Founder & CEO of Women of the Vine & Spirits and Diverse Powered Brands. “Pronghorn’s commitment to cultivating the next generation of Black entrepreneurs, leaders and founders in the spirits industry is so aligned with the Women of the Vine & Spirits and Diverse Powered Brands shared mission of equity and inclusion. We are thrilled to collaborate with Pronghorn and to work more closely with their portfolio brands.”
Pronghorn’s executives and brand founders will share their expert advice on how industry leaders can tackle some of the most pressing issues in addressing systemic inequities. The discussion will address pillars of WOTVS, DE&I and include Pronghorn’s revolutionary approach to effectively diversify any industry for any underrepresented group, starting with the Black community.
Today’s announcement propels forward Pronghorn’s goal of generating $2.4 billion in economic value for the Black community through 57 investments in Black-owned spirits brands, and the placement of 1,800 Black employees in the industry by 2032.
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