Athletic Brewing announces cool new documentary called Inches to Miles

Athletic Brewing Co., America’s largest non-alcoholic brewery, recently announced the launch of its second documentary film Inches to Miles. Making its debut at Regal Cinema in Oceanside, California on April 5, 2024, Inches to Miles is an inspiring feature-length film following three athletes as they prepare for and compete in the 2023 Athletic Brewing IRONMAN Lake Placid. Faced with a variety of challenges, these athletes must find the courage to reach their goals through the power of community. 

“Inches to Miles is a powerful story about the importance of community and the pursuit of progress,” said Mason Gravley, Athletic Brewing’s Lead Adventurer and the film’s Executive Producer. “Nobody makes it to the finish alone, and this film beautifully illustrates the dedication required to achieve a goal, and the importance of having community support along the way.”

Tickets for an upcoming screening are on sale now and can be purchased on Eventbrite for $10.00. Inches to Miles was directed and produced by Cole Heilborn of Port Side Productions. The official trailer can be viewed on YouTube, and it’s embedded above. Athletic Brewing also plans to release the film digitally in June.

The debut of Inches to Miles marks the establishment of Athletic Brewing Co. Studios, which is dedicated to crafting compelling long-form storytelling content.

“At the heart of our ethos lies the belief that authentic narratives sourced from our growing community serve as powerful vehicles to convey our core values,” added Gravley.

In addition to the release of Inches to Miles, Athletic Brewing recently announced the return of Personal Record, an awe-inspiring IPA crafted in collaboration with the IRONMAN Triathlon Series. Athletic is the Official Non-Alcoholic Beer Provider of the IRONMAN Global Series, and the title sponsor of IRONMAN 70.3 Oceanside on April 6, 2024, and IRONMAN Lake Placid on July 21, 2024.

Launched in 2018, Athletic Brewing is the number one non-alcoholic beer brand in the U.S., with over 18% market share and dollar sales growing more than 70%¹. To locate a U.S. retailer in your area, please visit the Athletic Brewing storefinder. Please follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic.