Craft breweries are a charitable bunch, and we’ve seen plenty of great philanthropic ideas over the years, from donating proceeds from a special edition beer to committing a percentage of overall profits to the planet. But the philanthropic plan of Mission Cocktails has maybe set a new standard for corporate social responsibility within the beverage industry.
Mission Cocktails is allocating a remarkable 5% of its proceeds to philanthropic endeavors, making a tangible difference in the lives of those in need. A key pillar of Mission Cocktails’ philanthropic efforts is its support for local food banks. In 2023 alone, their 5% give-back initiative provided an astounding 26,277 meals to the Orange County Food Bank. This impact extends far beyond the numbers, reaching individuals and families facing food insecurity and making a meaningful difference in their lives.
The company also champions various local events and organizations, spanning charity fundraisers, community initiatives, and cultural celebrations.
Craft breweries certainly know the power of investing in local communities. It can be a rising tide of goodwill — a helping hand or awareness to people/places that need it; an identity for your company that resonates more deeply than just a beverage.
So, anyway, shoutout to Mission Cocktails as an example of how businesses can leverage their resources and influence to make a meaningful impact.
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