Marketing idea of the week: Virginia’s Stable Craft Brewing announces rewards program, offering big discounts

Central Virginia’s award-winning farm brewery Stable Craft Brewing recently announced a new customer loyalty program aimed at saving customers cash. It’s called Stable Craft Rewards, and we highly suggest you join for free on Stable Craft’s website. It’s a pretty easy concept: The more a customer visits, the more discounts they can earn. In 2023’s economy, this simple, yet effective money-saving concept has earned it our Marketing Idea of the Week. It doesn’t have to be complicated, folks.

Stable Craft Brewing opened in 2016 at Hermitage Hill Farm and Stables — housed in a long barn originally built for training and walking show horses — located just outside of Waynesboro, Virginia. The beautiful location and great beer have helped the craft brewery earn the 2023 Virginia Green Travel Leader award. Stable Craft is also the first brewery on the East Coast to launch a zero-food waste initiative, helping it earn the 2022 Green Brewery of the Year. The sustainable brewery also grows its own hops, utilizes the brewing wastewater to water those hops, co-ops with a local farmer to use the spent grain for food for the cattle and has planted 1,100 trees on the farm to help with erosion and air quality. Stable Craft even offers a sustainable tour to get a first-hand look at all of its sustainable initiatives. It looks like this:

Basically, Stable Craft Brewing is an amazing place to visit and then revisit. Making it even cooler, there are now rewards. Once a customer signs up on Stable Craft’s website, that person just provides their server with their phone number before they pay to earn these rewards. After three qualified visits within 90 days, customers will get 25 percent off their bill (up to $50). There are three categories of rewards: the Walkaloosa Welcome Tier provides a 25 percent discount after every fourth visit, the Trotter tier provides a 30 percent discount after every fourth visit after 12 qualified visits in a year and the Gallop tier provides a 35 percent discount every fourth visit after 24 qualified visits. From the press release:

According to Stable Craft Brewing owner Craig Nargi, “Our staff takes a great deal of pride in seeing our guests return to Stable Craft frequently to enjoy our atmosphere, along with great beer and scratch-made meals. We wanted to create a program to reward our loyal customers by providing discounts based on the amount of times they visit.