Seven distributors form new California Beverage Solution network

A group of seven California beverage distributors are teaming up to create California Beverage Solution, a shared beverage distribution network, to “help suppliers more efficiently sell, market and distribute their beer, wine, distilled spirits and non-alcoholic brands in California,” according to the press materials.

The founding members include:

• Advance Beverage Company,
• Donaghy Sales,
• Heimark Distributing,
• Markstein Sales Company,
• Matagrano Beverage,
• Pacific Beverage and
• Stone Distributing.

These companies provide account coverage for key population areas within California. Combines, they envision a go-to-market solution for suppliers in need of a “one stop shop” distributor network that provides decision making, geographic and account reach, retail execution, and a focus on partnership and support when building their brands.

“The state of California has long provided challenges to supplier growth and expansion due to incomplete geographic coverage, limited statewide partners and lack of a single entity bringing independent wholesalers and suppliers together,” said Peter Heimark, a California Beverage Solution Board Member. “California Beverage Solution solves for these by offering a simplified, single point of contact for those suppliers who are looking to do more with their brands in the state.”

Representing a combined 450+ years of success, California Beverage Solution member companies are deeply tied to their local communities and have experienced team members with relationships in their territories.

To help their suppliers and customers be successful, the alliance is highly engaged with key off premise and on-premise retailers in each market, including retailers like event venues as well as national and regional chains. In addition, California Beverage Solution says the members utilize the latest tools and technologies to access data driven insights tailored to the specific needs of each supplier.

California Beverage Solution plans to add new associate members to further expand its reach and beverage portfolio.