Marketing idea of the week: Fort Myers Brewing’s 10-beer flight board special for National IPA Day

I don’t like choice. I either want a curated selection or recommendation from an expert or pal, or I want to try a little bit of everything. Fort Myers Brewing Co. is taking the latter approach for people like me as part of its National IPA Day celebration this Thursday. Check out this beautiful 10-beer flight board:

This 10 beer sample of 5-ounce pours will be selling for $28.

Established in 2013, Fort Myers Brewing Co. was the first microbrewery to open in Lee County and continues to lead Southwest Florida’s surging craft beer movement. Founded by Rob and Jen Whyte, Fort Myers Brewing carries a signature line of flagship beers in addition to seasonal brews and small batch specialties.

For National IPA Day, Fort Myers Brewing will have 10 IPAs on tap, available individually or in a flight of all 10 flavors. Featured brews include:

• Double Double IPA (Imperial Double Dry-Hopped IPA),
• Pineapple High 5,
• Passion Fruit OYA,
• Fuego 5,
• Mango IPA,
• Pilot IPA,
• High 5,
• Clean Shave,
• Incognito and
• OYA.

Throughout the day, guests can also enjoy local eats from Easy Cheesy Handmade Pasta Food Truck, Mobstah Lobstah, The Nosh Truck and Wicked Streatery. A live performance by Hat Trick begins at 7 p.m.

Fort Myers Brewing was named “Best Large Brewery in Florida” in 2016 and received the Business Resiliency and Innovation of the Year Award at the Lee County Economic Development Office, Horizon Council and Horizon Foundation’s 2021 Industry Appreciation Awards. Its beers are poured at 1,041 locations, including 620 bars and restaurants, and are available for purchase in 421 retail outlets, including grocery, package and convenience stores.