San Diego’s Pure Project to plant over 10,000 trees via National Forest Foundation partnership

Pure Project is one of our favorite craft breweries for its laser-focus on sustainable practices as well as giving back to the environment as a member of the 1% For The Planet network.

In December 2019, Pure Project announced its partnership with Plastic Bank called “Pounds for Pints”. For 2020, Pure committed to preventing over 67,000 pounds of ocean-bound plastic and fighting the root cause of plastic pollution by alleviating poverty.  This initial 67,000 pounds is just a drop in the bucket compared to their long term goal of removing over 1,000,000 lbs of ocean bound plastic from the ecosystem by 2030.  

Now, Pure Project has stepped up their commitment to the preservation of our national ecosystems by partnering with the National Forest Foundation, an organization chartered by Congress; with a mission to bring people together to restore and enhance our National Forests and Grasslands, and a current campaign to plant 50 million trees on our National Forests.

“The National Forest Foundation is a great fit for us, as they not only do the hard work of planting trees to restore ecosystems, but they also tackle their environmental challenges through education, conservation and by creating a new generation of environmental stewards for our national treasures,” said Pure Project co-founder Mat Robar.

The importance of our national forests, grasslands

Our National Forests and Grasslands are at the core of America’s natural riches, but these treasures are currently threatened by unprecedented challenges. These National Forests and Grasslands are also the foundation of America’s outdoor recreation heritage and help sustain our way of life.

In addition to the $13.5 billion pumped into our economy annually by visitors, these lands provide water to millions of Americans, clean our air, store carbon, and provide timber, minerals, oil and gas and other resources for industry and communities. Yet, today our National Forests and Grasslands are jeopardized by natural disturbances such as wildfire, insects and disease.

To kick off its partnership with the National Forest Foundation, Pure has committed to planting over 10,000 trees and by 2030. Pure Project’s long term goal is to plant over 150,000 trees together with the National Forest Foundation.

In addition to currently raging wildfires, insects and disease are causing massive forest losses. Pure Project supports the National Forest Foundation’s timely replanting efforts which can help forests recover, enhance resiliency to future events, and provide wildlife habitats and fresh water for millions.

“We initially entered into this partnership with the National Forest Foundation earlier this year to help with reforestation efforts in our national forests and decided to plant 10,000 trees in 2020,” Robar said. “With the increase of unprecedentedly devastating fires we have seen in the last few years, we have decided to step our game up and commit to a goal of planting 150,000+ trees over the next 10 years.

“We hope this collaboration will spark other companies and individuals to get involved in environmental causes that affect us all,” Robar continued. “Collectively we can all make a difference.”