Continued growth from Texas’ Shotgun Seltzer leads to four new important hires

Shotgun Seltzer has experienced significant growth under Cofounders Brad and Lori Foster. The brand was the first Texas craft seltzer to hit the market and is the top-selling craft seltzer brand in the state, according to IRI data (Texas Market multi-outlet, 13 weeks ending July 12, 2020). Since launching in 2019, the company has signed exclusive distribution agreements with 15 of the state’s best distributors and has over 2,200 points of distribution.

The growth of Shotgun has also presented opportunity for several new hires, including:

Craig Reeves as general manager. Reeves was previously Sales Director for Texas Libations. He is a veteran when it comes to building brands and launching products. Since 1996, Reeves has held senior sales and marketing roles at Houston based Silver Eagle Distributors and Austin’s Brown Distributing Company.

Terry Nance as west region sales manager. Nance spent much of his 20-year career at Pepsi, Odom Corp and Alaskan Brewery, where he was instrumental in introducing Alaskan Brewing to the Texas market.

David Garcia as east region sales manager. Prior to joining Shotgun, Garcia spent 25 years in senior sales manager roles at Andrews Distributing, McKenzie River, and Phusion Projects. He brings a wealth of experience in the form of strategic planning and brand development.

Timm Aldrich as chain sales manager. Timm has 30 years of national account experience at beer and CPG companies such as Kraft Heinz and MillerCoors. He specializes in product launches, distribution, marketing and building relationships with many of the biggest and best retailers throughout Texas and beyond.

“We are thrilled with the new additions to our team,” said Brad Foster, cofounder and CEO. “It’s been an exciting year for Shotgun Seltzer. As we continue to grow, we are focused on delivering the highest quality crafted seltzer. Our hiring practices are no different. We are diligent in our pursuit of hiring the best.”