Cascade Brewing hires Tim Larrance as VP of sales and marketing

Cascade Brewing is one of Portland’s finest, and while sitting on its patio at the end of the Craft Brewers Conference last year, we truly, in that moment, fell in love with sour beers. Cascade’s beers are that powerfully awesome (most notably that sea salt and lime gose). As I type this, a single tear has streamed down my face, which speaks both to the power of this memory and also the realization that we cannot buy these beers in Ohio. So, we were interested to hear that the brewery announced the appointment of Tim Larrance to vice president of sales and marketing, effective April 4.

Larrance will be responsible for all sales and marketing functions, including managing and directing the company’s growing wholesaler network across the United States, as well as helping continue to build the Cascade Brewing brand across the globe.

Larrance has more than 23 years in the beverage industry, holding area and regional management and director positions with Labatt USA, Inbev and William Grant & Sons. He has been in and around the brewing industry since his teenage years when he watched his father, Art Larrance, build Portland Brewing in the early 1980s; he began his own career there in 1992.

Larrance graduated with a bachelor’s degree from Oregon State University and an MBA from George Fox University. He resides in Lake Oswego with his wife and two sons.