White Labs has begun shipping to brewers one of the top-selling White Labs’ yeast strains, the WLP001 California Ale Yeast, in the new PurePitch packaging. Along with utilizing the new FlexCell process, PurePitch will reduce shipping costs for many shipments of most WLP001 California Ale Yeast packages due to the lighter packaging as compared to the previous commercial bottles. The yeast should continue to be stored at 4° C/39° F and should be kept refrigerated until time of use.
The FlexCell process uses patented proprietary technology to cultivate the yeast and reduce risk of contamination. Additionally, this process reduces the company’s environmental footprint.
During this year’s Craft Brewers Conference, we detailed the PurePitch packaging. Be sure to check out that story for all the details and watch the video above for a refresher.
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White Labs rolls out new PurePitch packaging http://t.co/HXnRywZ7xP via @craftbrewingbiz