New Holland Brewing distributes into four new markets

Mad Hatter India Pale Ale New Holland Brewing — This one IPA would end up creating a family of uniquely varied India Pales Ales, as well as a day dedicated to the beer category in the brewery’s hometown of Holland, Mich.

Holland, Michigan-based craft brewery and artisan distiller, New Holland Brewing Co., has announced plans to distribute its products to four new markets across the Great Plains and into the Rocky Mountains beginning mid-August. Colorado, Nebraska, Kansas and Iowa will soon be a part of the brewery’s now 24-state territory for beer and 17-state territory for spirits, including Washington, D.C. To celebrate, New Holland will be hosting a handful of events in each state in August and September to kick off their launch in the central United States.

“We are inspired by our mission to contribute flavorful choices to the passionate and thirsty craft drinkers,” stated Fred Bueltmann, VP of brand and lifestyle. “We feel connected to these markets for so many reasons, and have heard the call of demand for our beers and spirits. It’s clear there is a strong and growing craft scene, with passionate and dedicated people moving it forward”

New Holland has tapped several respected companies as their distributors for the new territories. CR Goodman in Colorado, Quality Brands of Omaha and Double Eagle in Lincoln, Neb., Worldwide Wine and Spirits in Kansas and Glazer’s of Iowa. “It is amazing to see the remarkable level of service in the craft distribution game,” Bueltmann stated. “We have come a long way as an industry and we are impressed and excited to work with our new partners.”

New Holland will release its Year Round series of craft beer (Mad Hatter IPA, Sundog Amber Ale, Full Circle Kolsh, Monkey King Saison, The Poet Oatmeal Stout and Dragon’s Milk Barrel-Aged Stout) and many of its spirits (Knickerbocker Gin, Hatter Royale Hopped Whiskey and Clockwork Orange Liqueur), as well as several seasonal offerings, with its popular but allocated Beer Barrel Bourbon to follow as production allows. Additionally, the New Holland and Carhartt collaboration brew — The Carhartt Woodsman — will be launched in mid-September.

“As Midwesterners, we have great affinity for the lifestyle of the Great Plains and the Rockies,” Bueltmann said. “We embrace the outdoors, craftsmanship and taking time to linger over flavors and conversation. We’re looking forward to sharing New Holland’s Stop and Taste way of life.”

Check out the full itinerary for New Holland’s launch here. And stay posted as additional events are added in September for Iowa and Kansas.