Odell Brewing launches deep in the heart of Texas this week

Hey Texas, your Monday’s about to get a little better. Today, Feb. 24 (a day to live in infamy), Odell Brewing Co. beers will finally hit Texas taps. Odell Brewing has partnered with Ben E. Keith Co., and will begin their statewide launch with draft this week, followed by a package launch the week of March 31.

“I’m thrilled to introduce our beers to the state of Texas,” said Texas State Sales Manager Todd Ewing in a press release. “The craft beer scene is already great, and I cannot wait to help it continue to grow.”

Launching a state the size of Texas would not have been possible prior to the brewery’s recently completed expansion. This will be the first new market for Odell Brewing in over two years. The new brewhouse and additional fermentation vessels will provide the brewery much needed capacity to accommodate the Texas demand. Odell Brewing plans to bring its IPA, 90 Shilling, seasonal offerings including St. Lupulin, four-pack offerings such as Myrcenary, as well as its limited release Cellar Series offerings.

The brewery has a full week of launch events planned all over the state, including a special tapping at Pinthouse Pizza in Austin, which was started by friend and former Odell Brewing brewer Joe Mohrfeld. Mohrfeld teamed up with Odell’s head of production, Brendan McGivney, to brew a collaboration beer that they once brewed together at Odell Brewing. “T.A.P. TX” honors that original recipe, but brings it into the culturally relevant Session Ale realm with just as many hops but a slightly lower ABV. T.A.P. TX is a very hoppy Session Ale brewed with a blend of hops selected by the pair as well as Colorado grown barley that is hand malted by Branden Aide at his new Austin, Texas-based micro-maltster Blacklands Malt.

“It is really exciting to brew Pinthouse Pizza’s first out-of-state collaboration beer with my brewing mentor and friend, especially given the exciting news that Odell will be coming to Texas,” said Mohrfeld in a press release. “And we will be able to serve not only our collaboration beer, but also the beers they distribute to Texas here at Pinthouse Pizza.”

T.A.P. TX will be available exclusively at Pinthouse Pizza beginning Feb. 24 at 7 p.m. Both McGivney and Mohrfeld will be on hand to talk about brewing this collaboration beer. Odell Brewing has more than 70 launch week events planned in Austin, San Antonio, Houston and North Texas. For more information and launch week details, please visit odellbrewing.com/texas or the Odell Brewing Facebook page.